Fare smorgasbord or nickel and diming?
The Cranky Flier writes how Air Canada has increased transparency in their domestic and trans-border fares. They've done this in a couple of ways.
Firstly, and I don't think this is particularly new, by creating 5 fare categories (Tango, Tango Plus, Latitude, Latitude Plus and Executive aka business Class) and making explicit what is or isn't included in each. Air Canada isn't the only airline to do this.
For example Qantas offers Red e-deal, Super Saver, Fully Flexible and Business. However, Qantas isn't quite as user friendly as Air Canada in that within each fare category there still are several booking classes, and in the case of Red e-deals some are mileage earning on partner frequent flyer programs (eg American Airlines AAdvantage) and some are not. In a case of user unfriendly design, the actual booking class is only shown after payment has been made. (Tip - you can make a guess as to booking class on routes where multiple flights have different availability within Red e-deal fare category, look for a slightly higher amount for mileage earning on AAdvantage, but this tip only works when both flights are both jets or both props since taxes differ by aircraft type.)
A better example might be Air New Zealand. They have fare categories Smart Saver (non mileage earning), Flexi Saver, Flexi, Premium Economy Saver and Premium Economy, Business Saver and Business. You can find out exactly what is included in each fare category before booking by looking up fare info.
But, Air Canada has now taken the transparency approach to another level by offering a smorgasbord of options. Don't care about the miles, save a few dollars. Want checked baggage, pay a little more. Pay to pre-select a seat. And so on. While this may appeal to some travellers, such a nickel and dime approach seems to me to be a race to the bottom and part of a trend of full service airlines trying to mimic low cost carriers (LCCs) to remain competitive.
Will it catch on? I hope not.
