web Musings of The Global Traveller

Thursday, February 04, 2010

Badly targetted frequent flyer offers

In my email inbox today was the latest in a long history of badly targetted offers from Lufthansa Miles & More.

The email included as "selected offer for your mileage balance" the Silver Promotion. Frequent Traveller status (Star Alliance Silver) can be earned by taking 30 paid flights on Lufthansa, Swiss, Austrian, LOT, Adria, Croatia, Brussels, Air Dolomiti or Luxair by 31 December.

This is wrong for me on a few levels.

  1. As referred to at the start of the email I have a higher elite status.

  2. Not only that but I've already requalified to 2013.

  3. Since I'm not based in Europe, 30 flights on those airlines would be more than enough to qualify for Senator, not Frequent Traveller status.

An example of a previous promotional mis-step by Miles and More include offers of 10k bonus miles if I make 3 intercontinental round trips in first class on Lufthansa within 6 weeks. That bonus was paltry compared with the cost of achieving it and the huge amount of miles that would already be earned (rate of 325% times mileage).

Still, it is better than Virgin Blue Velocity Rewards, which offered gold status only to rescind the offer.


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