web Musings of The Global Traveller

Saturday, January 23, 2010

Star Alliance Gold Plus

The majority of Star Alliance frequent flyer programs (FFPs), including all the main ones, have more than one elite status level that is Star Alliance Gold. Oneworld has 3 elite status tiers across the alliance (although some programs do not have every alliance tier represented), so I'm not sure why Star Alliance couldn't also introduce an extra tier with additional benefits over Star Alliance Gold.

Star Alliance Gold Plus

(AC) Aeroplan - Air Canada Super Elite
(NZ) Airpoints - Gold Elite
(OZ) Asiana Club - Platinum
(US) Dividend Miles - Platinum Preferred
(MS) EgyptAir Plus - Platinum
(SQ) KrisFlyer - PPS Solitaire, PPS
(NH) Mileage Club - Diamond
(UA) Mileage Plus - Premier Executive 1K
(LH) Miles and More - HON Circle
(TK) Miles and Smiles - Elite Plus
(CO) OnePass - Platinum Elite
(CA) Phoenix Miles - Platinum
(SA) Voyager - Platinum

Programs with only one Star Alliance Gold status

(FM) Crane Club
(BD) Diamond Club
(SK) Eurobonus
(TG) Royal Orchid Plus
(JK) Spanair Plus
(TP) Victoria


Anonymous said...

I've had similar thoughts.

For some of the *A FF programmes, there are huge numbers of Gold members already. So more differentiation between flyers would be helpful (rather like the difference between A and A* in the UK's national 6th Form examination scheme).

I'd suggest only one modification:

It would be ideal for *A to move to a (Bronze, Silver, Gold) scheme, where the current Gold becomes Silver, Silver becomes Bronze, and your "Gold+" becomes Gold. People will relate to this scheme better than Silver, Gold, Gold+, IMHO.

As part of this change, the current Star Alliance Gold lounges probably should become Star Alliance Silver lounges -- thereby serving the same set of *A travellers as today.

Thanks for posting this idea !

The Global Traveller said...

Clearly you aren't in marketing. Silver would be seen as a devaluation from Gold even if benefits remain exactly the same.